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Digital marketing in Mexico: exploratory study of the marketing mix of SMEs with trust seal
(Universidade Nove de Julho, 2016)
The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the ...
International Joint Ventures among Developing Country Multinationals: The Case of Salinas Group-Faw
(Portal Universia S.A., 2012)
I study the determinants of the success of international joint ventures (IJVs) among developing
country multinational companies. From the analysis of the case of the IJV between the Mexican
conglomerate Salinas Group and ...
Entrepreneurial Clusters in China and Mexico implications for Competitiveness
(Portal Universia S.A., 2012)
This research examines the common elements that we can find in the outcomes at a national level resulting from clusters. There are 7 common elements of cluster impact, namely: (1) agglomeration economies; (2) knowledge ...