Browsing Ciencias Sociales by Author "García de la Torre, Consuelo"
Tesis de doctorado
The moderating role of perceived vulnerability in the relationship between patriotism and consumer ethnocentrism Wise Lozano, Jorge A. (Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)This research establish that the consumer's perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. This study demonstrates that perceived vulnerability to a ...