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Resource-Based Competition Between Retailers and E-Tailers Within the Marketspace: A Supply Chain Perpective of E-Commerce-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2006-06-01)
This dissertation is composed of three individual articles which are related each other. The purpose of this investigation was to theoretically develop a conceptual model for the analysis of the competitive environment ...