The rise of the spanish language in the U.S. during the streaming era

Abstract

This analysis will show if the consumption of Latin pop concerts has increased in the last ten years in the English-speaking market of the U.S. in the streaming era. Instead of concerts helping to promote records, as they did in the late 1960s, merchandise and music streaming music platforms now work to convert listeners into concert attendees (Brennan 218). The project collected concert ticket data from Pollstar from the U.S. for the past ten years to showcase the trends in consumption while considering the yearly increasing number of active users on music streaming and social media platforms.