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dc.contributorBloom, Paul N.
dc.contributorPaul N. Bloom
dc.creatorBasurto Meza, Carlos
dc.creatorCarlos Basurto Mezaes
dc.date.accessioned2018-11-28T18:13:25Z
dc.date.available2018-11-28T18:13:25Z
dc.date.created2004
dc.identifier.urihttp://hdl.handle.net/11285/632364
dc.format.extentTexto
dc.languageeng
dc.publisherTecnologico de Monterrey
dc.rightsTecnologico de Monterrey
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0*
dc.subject.lccHF5415.32
dc.titleUnderstanding and valuing corporate societal marketing initiatives
dc.typeTesis de Doctorado
dc.subject.keywordPreferencias de los consumidores
dc.subject.keywordResponsabilidad social de la empresa.
dc.subject.keywordMercadotecnia
dc.description.degreeDoctorado en Administración
dc.audience.educationlevelInvestigadores/Researchers
refterms.dateFOA2018-11-28T18:13:25Z


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