A restricted multiplier dea model for identifying best practices for attracting students into a mexican university case study: ENCSH at ITESM
Avilés Sacoto, Sonia Valeria
SONIA VALERIA AVILES SACOTO;370947
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The long-term survival in an organization depends on and requires practices and features which create competitive advantage and differentiators from their peers, allowing more clients to become attracted to them. This implies that an organization has market-oriented practices which help not only to understand what their customers want from them, but also what attracts them. This thesis is focused on identifying a methodology which could contribute to establishing best practices that can have an impact on the organization, giving them a competitive advantage. This requires recognizing those dominant players and their practices, which could be adopted in order to become a ‘choice’ to prospective customers. It is here that DEA plays an important role, because it lets the organization be compared to its competitors, and can thus determine those peer institutions whose practices, if they are adopted, would help it to fulfill its purpose to be a better option in the market place. This research is presented in the form of a case study, aimed at identifying ways to improve the performance of a particular institution, the Business school from ITESM – ENCSH from the Spanish “Escuela de Negocios, Ciencias Sociales y Humanidades” (ENCSH), in terms of its ability to attract students. The structure of the study is as follows: Chapter 1 describes briefly general information about the case study, and the relevant characteristics about the structure of thesis. Chapter 2 includes the methodology to be carried out in this thesis and all the steps to analyze the data, ultimately aimed at identifying best practices. Chapter 3 reviews the literature necessary to complement the research. It is divided in three areas: benchmarking, best practices and efficiency modeling (DEA). Chapter 4 includes the application of the methodology using DEA models for evaluating the relative efficiency to the Business School – ENCSH from ITESM; in addition, this chapter includes a new DEA model to evaluate the relative efficiencies of the different business schools. Chapter 5 shows the results obtained in the study and the conclusions obtained by this research and the methodology applied.