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Towards a comprehensive understanding of performance at firm-level
In everyday life, the notion of performance is used to describe indistinctly both the behavior and degree of achievement attained by some object or subject in a given task. For example, an athlete in some competition; an ...
How do consumers behave on social media when they interact with pages of health food brands?
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2018-07-25)
In recent years the concern for healthy eating has strengthened. Governments, businesses, and individuals have taken initiatives to boost a healthy lifestyle. Specifically, health food brands have sought to interact with ...
An Empirical Econometric Model for the Mexican Target Rate and its application to determine the Interest Rate Curve
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2020)
The term structure of interest rates is an extremely important subject in Finance. The rates’ value influences the pricing of practically any asset, and it is also important to determine the value of several liabilities. ...
Essays in Diffusion of Responsibility, Food Waste and Mobility Alternatives
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2021-11-24)
Human behaviours are at the core of the climate change conundrum. In essence, these conducts are individual decisions within broader economic and social realities. In this dissertation, I explore people's choices in everyday ...
Preconditions for innovative entrepreneurship in Mexico
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2021-02-23)
This dissertation was written as a compendium of three articles:
Article 1. Opportunity Motivation and Growth Aspirations of Mexican Entrepreneurs: The Moderating Role of the Household Income
Framed in the Theory of ...
Corporate Nonmarket Strategy in Emerging Markets: The Case of Mexico
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2021-02-05)
Nonmarket strategy has always been an integral part of the firm’s strategy. However, as scholars have studied nonmarket strategy, they have acknowledged its increasing relevance as part of the firm’s strategy. Managers ...
La agencia de las apps en el conductor gig
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2019-11)
Para identificar las características y capacidades de agencias de las apps en el conductor gig es necesario conocer sus alcances e implicaciones. Por lo cual, en esta investigación se realizó una observación participante ...
The Internationalization process of mexican SMEs
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2022)
This dissertation analyzes the internationalization process of 50 Mexican small and medium-sized firms (SMEs). Previous research has been focused on specific aspects of the SME internationalization process. At the same ...
The Sustainability of Mexico Subnational Debt
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2022-04-04)
After the costly bailout of subnational public finances in 1995, the Mexican central government began a process of fiscal decentralization aimed to prevent unsustainable debt levels and further subnational bailouts. Despite ...
Aesthetics influence over respondents' answers: an online survey exploration
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
This thesis is the first of its kind to explore how the presence or absence of aesthetic elements, such as background, font, and logo design, in an online survey may influence the answers of the respondents. We use the ...