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Technology that enhances marketing strategy: CRM and the effect of social media on consumer brand engagement
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2023-11-15)
This dissertation is comprised of three different articles in which the common topic is technology applied to Marketing. We first present the importance of Customer Relationship Management (CRM) in highly commoditized ...
Relación personal con lo absoluto: mito, pensamiento esotérico y retorno a lo sagrado en la obra poética de José Watanabe
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2023)
A partir de la interpretación de los elementos simbólicos que presenta la poesía de José Watanabe y de sus alusiones a formas de pensamiento esotéricas, se establece el lugar central que en ella ocupa la reflexión sobre ...
Three Essays on Spatial Productivity Spillovers across Mexican Regions
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2023-02-03)
This thesis analyzes spatial productivity across Mexican geographical entities. It begins with an introduction chapter addressing productivity, the spatial topic, context, research questions, and the methodology employed. ...