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Greenwashing. Una apuesta riesgosa para el posicionamiento de una marca verde
(Universidad de Costa Rica, 2020-12)
Uno de los objetivos primordiales de una campaña de mercadotecnia es el poder posicionar o reposicionar un bien o servicio en la mente de sus consumidores. Sin embargo, ¿qué sucede cuando la técnica utilizada resulta ser ...
La satisfacción laboral. Una oportunidad para el florecimiento humano
(Pontificia Universidad Católica de Perú, 2020-10)
Cuando se dialoga sobre la satisfacción laboral, es inevitable que se realice una reflexión en torno a la relación del trabajo con la percepción con la que cuentan los colaboradores en torno al mismo. Esto puede llevarles ...
Realidad Virtual y desarrollo de competencias de reconocimiento y empatía contra la violencia de género
(Universidad Francisco Gavidia, 2020-07)
En los últimos años, la innovación tecnológica aplicada al aula permite apreciar un mayor uso de herramientas para mejorar los procesos de formación de los futuros profesionistas; sin embargo, ¿qué tanto pueden las TIC ...
Information and Communication Technologies and Their Impact on Competitiveness in Latin America
(MIAR, 2021-01-19)
One of the biggest challenges facing countries today is how to make their economies and industries competitive in the face of significant international rivalry and a globalized environment. Countries are making considerable ...
Managing sexual orientation, gender identity, and CSR
(Common Ground Research Networks, 2021-01-22)
Lack of inclusion and diversity in the workplace affects a company’s competitiveness. Particularly LGBT+ employees report worse workplace experiences than their colleagues related to employee treatment, workplace fairness, ...
Modelo de cuadrantes del género y del comportamiento sexual
(RihumSo, 2021-05-15)
El presente artículo propone un modelo de cuadrantes del género y del comportamiento sexual con el objetivo de argumentar la importancia de romper con las categorías estáticas del sexo, el género y la orientación sexual. ...
Social entrepreneurship, complex thinking, and entrepreneurial self-efficacy: correlational study in a sample of mexican students
(MDPI, 2023-04-03)
This article presents the results of a study conducted on a sample population of students attending a technological university in western Mexico. The development of the entrepreneurial self-efficacy competency was evaluated ...
Gender gap in the perception of mastery of reasoning-for-complexity competency: an approach in Latin America
(Emerald, 2023-03-28)
The study aims to assess students' perceived mastery of reasoning-for-complexity competency and its sub-competencies in a sample of students in a Latin American university. The intention was to identify statistically ...
Social entrepreneurship and complex thinking: validation of SEL4C methodology for scaling the perception of achieved competency
(MDPI, 2023-02-10)
This article aims to show the validated results of implementing a self-created methodology for developing the perceived achievement of social entrepreneurship competency and how this methodology is equally valid in developing ...
Complex thinking and social entrepreneurship. An approach from the methodology of compositional data analysis
(Cell Press, 2023-02-01)
This article describes a study that sought to identify the correlation between social entrepreneurship and complex thinking competencies in a population of Mexican students. The article uses the novel approach of compositional ...