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Perceptions about the usefulness of online social networks in the workplace

Lucía Rodríguez-Aceves; Sergio Madero; Gabriel Valerio-Ureña

Openness and Mexicos subnational governments size: Evidence from a panel of Mexican states

René Cabral

Liquidity premium in emerging markets during the international credit financial crisis: the Mexico and Chile cases

Humberto Valencia Herrera

Mainstreaming disaster risk management in higher education

MARCIA VILLASANA; BERTHA E. CÁRDENAS; MARIANELA ADRIAENSÉNS; ANA CATALINA TREVIÑO; JORGE LOZANO

Escala mexicana de calidad en el servicio en restaurantes (EMCASER)

Jorge Vera; Andrea Trujillo

Digital marketing in Mexico: exploratory study of the marketing mix of SMEs with trust seal

Gutiérrez Leefmans, María Catalina; Nava Rogel, Rosa María; Trujillo León, María Andrea (Universidade Nove de Julho, 2016)

The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the ...