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Estudio de la relación del desempeño financiero y características sectoriales con la estructura de capital de empresas no financieras listadas en la bolsa mexicana de valores
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-12-01)
Este trabajo es un estudio empírico que se fundamenta en el enfoque teórico de las interacciones de la estructura de capital, con las características del mercado de productos. Esto es, la relación del apalancamiento ...
The moderating role of perceived vulnerability in the relationship between patriotism and consumer ethnocentrism
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)
This research establish that the consumer's perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. This study demonstrates that perceived vulnerability to a ...
Toward a group empowerment model in mexican organizations : A structural equation modeling approach
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-01-01)
A model of group empowerment within the context of Mexican organization is proposed and empirically tested. Studying groups in the workplace has attracted increasing attention during the last years from academics and ...
Entended enterprises logistical best practices and its impact in firm performance
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-05-01)
Economy and manufacturing globalization, environmental awareness and stress over business and organizational structures, are factors that are generating considerable amounts of pressure that are having impact on enterprises ...
The Impact of cognitive-affective content on advertising messages in consumer attitudes and behavioral intentions : the dual cognitive-affective model (DMAC)
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer attitudes and behavioral intentions are affected by message content. However, the effects of cognitive and affective content ...
Un algoritmo genético para resolver el problema de asignar y secuenciar entregas con restricción de ventanas de tiempo
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-12-01)
En la presente investigación se muestra la aplicación de una de las técnicas de la Computación Evolutiva conocida como Algoritmos Genéticos (AG), para resolver de manera eficiente una variante del problema de ruteo de ...