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    • Tesis de doctorado

      Childrení skepticism toward television advertising 

      González García, Silvia (Instituto Tecnológico y de Estudios Superiores de Monterrey, 2004-08-01)
      The aims of this work were to explore whether children exhibit skepticism toward televsion advertising and to examine the possible influence of socialization agents such as family, peers, and media on children's skepticism ...